With 77% of US citizens owning a mobile phone we are definitely moving toward a cashless nation.
Owners of brick-and-mortar stores have no doubt seen an expansion in the percentage of buyers paying with credit cards. The newest trend – the cashless trend is a result of the popularity of mobile or smart devices and increased use of apps. As such, companies have created mobile credit card readers – devices for mobile phones which improves a user’s ability to securely and efficiently take payments.
Are you already considering a mobile credit card reader for your small business?
Should You Use a Mobile Credit Card Reader
Before you decide to get a mobile card reader, you need to determine if such a device is good for your small business.
You need to consider your customer’s purchasing habits and attitudes. Usually, the general acceptance of payment varies by consumer and customer demographic.
Make sure to give some thought to how your buyers may reach to the introduction of a device like a mobile card reader. Would they appreciate the card option? Would they feel comfortable having their credit or debit card swiped on a tablet or smartphone?
A smartphone or tablet card reader could help you make more sales in ways you hadn’t thought before.
It is important to weigh the fees against the profits. What do you think – will your business make enough credit/debit card purchase sales using the mobile card reader to balance the cost of associated fees?
How to Evaluate Mobile Card Readers Costs and Fees
By now you know that there are so many mobile card readers available and choosing one is not an easy decision.When choosing a processing provider, it is important to research your options. When it comes to banks, there are dozens of companies that specialize in processing mobile credit card purchases. Make sure to shop around, analyze plans, and compare prices. It is important to work with a reputable company. You can also ask other business owners about their experiences with the vendors they may be using. Ask about specific mobile card readers.
Two things you need to consider are:
If your company will be processing less than $2000/month in sales, it is better to consider the pay-per-use model
If your business process less than $2000 a month, however, there are some periods when you exceed that, you may want to check the contract plan instead.
Look at each company’s rates and processing fees. You need to be careful of hidden fees, especially to fees associated with the average value or volume of your card-purchase sales.
3 Best Mobile Card Readers to Consider
Here are the 3 most popular mobile card readers for you to consider in 2019
With Square, you can accept credit cards anywhere at any time. All you need to do to get the Square mobile card reader is to sign up for Square – no long-term contracts or commitments. The device works with both Android and iOS devices. There are two versions of Square Reader – a Lightning connected and one designed for headset jack. Pick the reader that works best for you. The best part – you can take in-person credit/debit payments by adding Square Reader to your laptop or computer. The credit card information is encrypted and protected at the moment of swipe. In other words, Square doesn’t store card information on your device, one the payment has been processed. You can swipe payments without an internet connection by using the Offline Mode and pay the fees later (2.75% per swipe).
2. PayPal Here
PayPal mobile card reader and Point of Sale system allow you to accept all forms of payment, including in-person payments.
The app comes with great features for managing your business. What sets this device apart from your other options is that you can get access to your account and funds almost immediately by using the PayPal debit card.
Other features worth mentioning are reporting, inventory management, and more.
PayPal Here makes it super easy for you to accept payments with the mobile credit card readers. If you use them together with your debit card, you can have access to your funds.
The biggest disadvantage? If you do more than $500 in sales in one week, your funds could be put on hold for 30 days. This is a fraud protection strategy on PayPal’s part because keyed-in transactions and swiped cards are less secure than contactless and chip payments. This may an inconvenience for you, especially if you need immediate access to your cash flow.
Small and yet powerful, the new Shopify mobile card reader allows you to take wireless payments anywhere. Anytime, from any smart device. Shopify POS gives users a free chip and magstripe reader to help you sell both online and offline. Your online inventory automatically syncs with your card reader and app, which makes this an excellent choice for ecommerce sellers who want to sell via websites and in-store. When it comes to transaction fees, Shopify is one of the most affordable mobile credit card readers on the market. In order to use Shopify and get their free mobile card reader, you will have to become a Shopify user. Choose one of Shopify’s monthly plans (the cheapest monthly plan costs $9/month). The benefit of this plan is that you will be able to sell your products on Facebook. You can connect your website with your Facebook page and sell your products directly on social media. With Shopify Point of Sale, you can count on 24/7 support. You can get professional help anytime you need it.
The Final Verdict
For many small businesses, the real question isn’t whether to use mobile card readers and accommodate cashless purchases but how and when to do it.
When looking at mobile and tablet card readers, it is important to take time and consider the card processing needs of your business, research the available fees and services and choose the option that best fits your sales and revenues. MoreInfo